Latest Chinese outbound tourism developments

Chinese tourists are not only growing in numbers, the surge of self-organised travellers is increasingly offering niche products and lesser-known destinations a chance to get in touch with more sophisticated affluent Chinese visitors.

The “New Chinese Tourists” are travel-savvy, well educated and mostly under 45 years of age. They do not follow typical travel patterns of rushed trips to as many famous destinations as possible, instead they slow down and develop more interest in specific regions and participate in activities, if services are adapted and communicated according to their needs. COTRI China Outbound Tourism Research Institute is offering the tools to reach the right target groups with the right customised products.