New Publication: COTRI Market Report

COTRI Market Report, provides expert insights into the worldwide developments of China’s outbound tourism market by offering the latest available data, statistics and qualitative analysis plus several special topics in each issue.

COTRI Market Report features best practise examples and checklists for product adaptation, marketing, and communication. Develop a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects.

Starting in May 2015 COTRI Market Report will be published every six months.

Please click on the link for further information.

CTW Chinese Tourist Welcome Awards 2015 showcase best practice examples
16 best ways to welcome Chinese outbound travellers

China is the biggest outbound tourism source market in the world with more than 160 US$ spent by 116 million travellers in 2014. How to attract this major market segment and how to turn Chinese visitors into satisfied customers who recommend destinations and tourism service providers to their friends and colleagues? COTRI China Outbound Tourism Research Institute presented 16 answers to this important question in the form of 16 CTW Chinese Tourist Welcome Awards.

Already for the 12th time CTW Awards were given during the COTTM China Outbound Travel and Tourism Market in Beijing, the most important outbound fair for the Chinese market.

Click here to read the full press release.

Latest Chinese Outbound Tourism Developments

COTRI Country Partners




Follow the new Forbes blog of COTRI's director, Prof. Dr. Wolfgang Georg Arlt.

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COTRI is offering the first online library on information about tourism in, to, and from China. More than 1,000 scientific journals, press articles, statistics, presentations, databases, and other information sources on every aspect of Chinese tourism are available at, the one-stop destination to download information about China's outbound, inbound, and domestic tourism, tourism industry, and policies and insights into Chinese society and culture. New content is constantly being added.

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COTRI China Outbound Weekly

To find out about all the latest China outbound news please subscribe to our new free weekly publication, COTRI China Outbound Weekly by clicking the link below.

China's Tourism Development E-Book

COTRI has launched its very first e-book with the launch of a new, intriguing and innovative publication "China's Tourism Development: Situation, Analysis and Future Perspective 2013". To find out more about the e-book click here.