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ETC European Travel Commission publishes brochure in collaboration with COTRI on how to treat Chinese tourists in Europe

The European Travel Commission (ETC) and COTRI have worked together on the publication of a brochure on how to deal with Chinese tourists in Europe.The booklet shows in a simple and visual way the needs of the two main types of Chinese tourists: the package tour traveler and the self-organized traveler: What motivates them to come to Europe, what they like to do during their stay and even what bothers them about European people.

COTRI is the only institution listed in the brochure as providing training, information and assistance relating to the Chinese Outbound Tourism Market.

The leaflet will be sent to tourist institutions of all the EU countries and is available for download from the ETC website:

It can also be download here

COTRI Country Partners

COTRI's Country Partners represent COTRI's growing global network of partners that facilitate with product and service provision around the world. Click below for more details.

The September 2014 edition of the quarterly online publication C.O.M.I. (China Outbound Market Intelligence) was published on 17th September 2013. C.O.M.I. provides in-depth market intelligence, insights and background information about current and future developments of the Chinese outbound tourism market.

The September 2014 issue includes:
• China outbound travel development in the forthcoming twelve months
• Interview with Matt Thompson, Project Director COTTM China Outbound Travel and Tourism Market
• Developments in Visa regulations for Chinese citizens

Special Offer: subscribers starting with the September 2014 issue will receive
A free copy of C.O.M.I. October 2013 Issue
A free copy of the COTRI eBook by Zhang Guangrui, China’s Tourism Development: Situation, Analysis and Future Perspective 2013
One year free access to

Please click here to find out more and see a preview copy.

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China's Tourism Development E-Book

COTRI has launched its very first e-book with the launch of a new, intriguing and innovative publication "China's Tourism Development: Situation, Analysis and Future Perspective 2013". To find out more about the e-book click here.

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